Jeff not only integrates multiplatinum award-winning superstars  and brands into the cultural conversation, but he also champions social justice and equity at every turn. He’s held leadership roles at Sony Music , Universal Music, Bad Boy Entertainment and SyCo Television.  Most recently he lead marketing & brand strategy for projects from Kanye West, Justin Bieber and Jhene Aiko. At these times of immense change he founded  the Universal Music Group’s Task Force for Meaningful Change which seeks diversity an inclusion at every level of society through partnerships.