Burger King
Objective
Create brand awareness by producing four linear spots to run during the 2020 MTV VMAs, featuring a performance from celebrity talent, an augmented reality piece, and a QR code element that could direct viewers to download the Burger King app on their mobile devices.
What We Did
We developed, planned, executed, produced, and edited four linear television spots featuring the Burger King and the rapper and musical artist, Lil Yachty, that ran during the MTV VMA’s and one augmented reality piece of content that consumers could access on their smartphones.
