The General
Objective
Create a digital and social campaign leveraging influencers and celebrity talent to celebrate The General Insurance.
What We Did
In partnership with BET, WHTWRKS created a Man on the Street engagement with The General Insurance, Shaquille O’Neal and micro-influencers in Miami.
4.1M
TOTAL
ENGAGEMENT
11.7M
TOTAL
IMPRESSIONS
8.6M
TOTAL
VIDEO PLAYS
