THE OBJECTIVE
THE VEGAN COMMUNITY
Drive traffic to a new offering on the Vegansmart website, a subscription only product line of the vegan protein powder in addition to grow Facebook followers.
01
Identified and researched the target audience and markets.
02
Analyzed the optimal consumer promotional channel to drive reach for Vegan Smart.
03
Conceptualized and designed a social media engagement with talent, influencers & audience.
04
Used social media to put out a call to action asking for Vegan Smart brand ambassador applicants to garner consumer engagement with the brand and website traffic.
05
Gifted the winner a one year contractual brand ambassador position, a feature in a magazine and the opportunity to travel for the brand nationally and create brand awareness for Vegan Smart.
06
Measured the results.
15K
SOCIAL SHARES
+180K
SUBSCRIPTION CONVERSION
+3K
CONTEST SUBMISSIONS
+60K
SALES FORECAST
Coordinated with existing influencers to promote a ‘be the next Vegansmart ambassador’ promotion and a series of brunches at skateboarding and graffiti locations in multiple cities. Partnered with Wanderlust for a digital partnership driving traffic to the VeganSmart website. All the traffic on ‘learns more’ would lead back to the website where a pop-up offer of ‘trial subscription’ would be featured.
