Martin Ekechukwu
Meet Martin
Jeff Burroughs
Meet Jeff
Tamara Zachery
Meet Tamara
Jayson Jackson
Meet Jayson
Maire Kelly
Meet Maire
Danny Hastings
Meet Danny
Ghana Wilson
Meet Ghana
Soma Choudhury
Meet SomaRICH IDEAS
Start with culturally relevant ideas that have a long lead direct path into your ecosystem
INFLUENCER LED
Identify influencers and talent to share content with target audiences
CONTENT ANCHORED
Produce stand alone culturally connected content which can build a following
PLATFORM DISTRIBUTION
Finishes with content shared on digital, social, TV, and at live experiential events
01
IDEATION
Create original ideas based on brand needs or expand existing idea further
02
INFLUENCERS
Identify the appropriate influencer based on the cross over between the brand, target audience and desired reach
03
PRODUCTION
Produce high quality content based on the need from the brand and how the content will be received by the audience
04
DISTRIBUTION
Place where content will reach the appropriate audience.
05
OPTIMIZE
Adjust content and distribution process to ensure maximum results.
06
MEASUREMENT
Measure the program based on effectiveness and reach.