Start with culturally relevant ideas that have a long lead direct path into your ecosystem
Identify influencers and talent to share content with target audiences
Produce stand alone culturally connected content which can build a following
Finishes with content shared on digital, social, TV, and at live experiential events
Create original ideas based on brand needs or expand existing idea further
Identify the appropriate influencer based on the cross over between the brand, target audience and desired reach
Produce high quality content based on the need from the brand and how the content will be received by the audience
Place where content will reach the appropriate audience.
Adjust content and distribution process to ensure maximum results.
Measure the program based on effectiveness and reach.