Martell
Objective
Increase brand awareness for Martell cognac by developing, planning, and executing an experiential event during NBA All-Star Weekend.
What We Did
We created the Martell Home by BET at the NBA All-Star Weekend, an event rich in culture, Martell cognac, soul food, and exceptional music featuring a performance by Quavo Huncho one out of three of the multi-award-winning group Migos.
