Martin is a hybrid marketer having received traditional training from some of the world’s largest CPG companies. He also draws his experience from the F&B industry where he was successful in serving as the catalyst for growth. Among many, he worked on reviving stagnant brands such as Hawaiian Punch, 7UP, and Colt 45. Martin is sought after for his expertise in building small brands and preparing them for 10x revenue growth and international expansion. Martin has built and launched several startups, including co-founding WHTWRKS in 2013.